Types of Experience sites in Salesforce's Experience Cloud

1. In Salesforce, the Experience cloud is a set of tools and features to create user interaction points with the Salesforce platform. These are the points of interaction through which a user develops experiences of interacting with an organization and the platform. So the name experience cloud.
2. The site's user is kept at the center while designing an experience site. Mainly there are three types of users, i.e., Customers for the (B2C) type of org, Partners for the B2B type of org, and employers for s of orgs.
3. Experience cloud comes with ready-to-use templates to develop an experience site. These templates can be customized according to business requirements.
4. Three different sites can be created

• Customer site
• Partner Site
• Employer Site

Customer Site :

These sites are created to access customers' information, such as account information, orders, and invoices. Further, customers can create cases to solve their issues. It implements the service cloud functionality. Cases can be handled through a self-help portal or a service agent. The main features of the customer site are tabulated here.

Main Features of customer sites

Partner Sites

A business organization typically creates partner sites to coordinate activities with distributors, partners, and resellers. The main objective of these sites is to carry out sales, marketing, and service processes effectively. For this purpose, partner sites extend access to objects such as Leads, Opportunities, and Campaigns. Further, through a partner site, an organization can integrate Salesforce apps such as CPQ and other third-party applications and manage marketing development funds with partners.

The main features of a partner site are tabulated below.

Main Features of Partner Sites

Employee sites

A business organization develops an employee site to share valuable and common;y used information with internal employees. These are primarily used to coordinate activities human resource department of an organization

Sometimes a hybrid site can also be developed to communicate between partners and customers.

Building an alumni site is a possible use-case for educational institutes.